FREESTYLING A DREAM TO REALITY

Last year May 2020, the legendary rapper Biggie Smalls became only the seventh rapper to get inducted into the rock and roll hall of fame. His inclusion into the prestigious list of iconic rappers that had been recognized followed Grandmaster Flash and the Furious Five, Run D.M.C, the Beastie Boys, Public Enemy, N.W.A, and last but not least, was his longtime friend turned rival the late great rapper Tupac Shakur, who also had been previously recognized.

As this went on, the soda company Pepsi held a press release announcing their then latest commercial. Surprisingly, their statement read that the new commercial would include a by then-unreleased Biggie freestyle verse in line with celebrating the rapper's legacy while celebrating their company. Boldly the statement went on in an attempt to pester the public with the company's claim that the rap legend had done the verse just to show his love for ice-cold Pepsi.

However, not long after that, those claims would be silenced by Dj Enuff, a friend of the rapper who was present when the verse was recorded. According to him, he and Biggie had seen another rap group participating in an ad for a rival soda company and it excited them, going on to tell Okayplayer that he was humbled by his friends urge to do his own commercial and went on to help Biggie with creating the concept that would blend with the rap.

The Dj also revealed to Okayplayer that Volleta Wallace, who is the late rapper's mother and estate manager, had for years been in objection to him using the freestyle to secure an advertisement deal with Pepsi. However, he went on to say that Biggie's mother had come to finally be in agreement when he and Pepsi pitched the idea to her as her son's celebration of getting the Hall of Fame induction.

Miss. Volletta Wallace even went on to show publicly she was on board with their idea on her Instagram page.

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